Up to 50%
Keystone margins
Every order ships with a free Beard Butter Sampler + up to $125 in free product
See partner terms →Wholesale Partner Program
Stock the beard care your chair actually recommends.
Skin-first grooming with margins up to keystone and marketing support, plus a free sampler so you can prove it on your clients before you spend a dollar.
4.9★ · 2,500+ reviews200+ wholesale accounts25,000+ beards upgradedMade in USA
Up to 50%
Keystone margin
200+
Wholesale accounts approved
25,000+
Beards upgraded
4.9★
2,500+ reviews
100%
Lifetime guarantee
Do the math
One shelf. Real money, at zero extra labor.
Your clients already ask what you use. Right now that recommendation walks out the door to Amazon. Put Noble on the shelf and every "what do you use?" becomes margin in your register.
You pay
$12.50
per Beard Butter
Client pays
$24.95
MSRP on your shelf
You keep
$12.45
every single unit
Stock 6 core SKUs, turn 8 units each a month, and that's roughly $600+ in added monthly profit, from a shelf that sells itself while you cut.
Why partner with Noble
A line that sells itself, and terms that make it worth the shelf.
Barbers and clients don't repurchase hype. They repurchase results. Noble is engineered skin-first, so the product earns the reorder and the wholesale terms keep your register happy.
i.
Keystone-aligned pricing
Core beard products at up to a true 50% keystone. Priced to earn your shelf space.
ii.
Product that reorders
Skin-first formulas with cloudberry seed oil. Clients feel it week one, and reorder.
iii.
Zero risk to start
Try a full sampler on real clients before you commit a dollar.
Wholesale pricing
Your partner rate, nothing to negotiate.
Keystone-aligned across the core beard line, with margins up to 50%. MSRP is what your clients pay; your cost is what you pay. Everything between is yours.
ProductMSRPYour costYour margin
Beard Butter2 oz · 4 scents + NAKED$24.95$12.5050%
Beard Oil1 oz · 4 scents$24.95$12.5050%
Silk-Infused Conditioner8 oz · silk proteins$29.95$14.5052%
Leave-In Beard Conditioner8 oz$24.95$12.5050%
Honey Black Seed Beard WashSulfate-free$21.95$12.5043%
Soothe Aftershave Skin Tonic4 oz · post-service$21.95$12.5043%
Wave Salt SprayTexture & hold$24.95$12.5050%
Seamoss Shampoo & Conditioner8 oz each$24.95$12.5050%
Beard Butter Sampler4 × 0.5 oz · all 4 signature scents$24.95$12.5050%
Core beard products are priced at up to keystone (50%). A few wash and post-service SKUs sit a bit below keystone given their retail. Select hair care and styling SKUs carry their own wholesale margin, ask about current availability. You set your own shelf price above our minimum advertised price. Tax-exempt wholesale with a valid resale certificate.
Order incentives
Every order works in your favor.
Every order ships with a Beard Butter Sampler and a preview of the current limited-edition scent, free in the box. On top of that, pick free product by order size:
$250 +
Pick $35+ free
- $35+ in free product, your choice on the site.
- Beard Butter Sampler + limited-edition scent preview in the box.
- You choose the scent mix for your shelf.
The Two-Chair Shelf
8 Beard Butter · 4 Beard Oil · 2 Beard Wash · 2 Silk Conditioner · 2 Leave-In · 2 Soothe · 2 Wave Salt Spray · 2 Sampler
24 units · $304 in · $597 on your shelf · $293 profit
Most shops start here
$500 +
Pick $75+ free
- $75+ in free product, your choice on the site.
- Beard Butter Sampler + limited-edition scent preview in the box.
- Enough depth to stock the shelf and the backbar.
The Five-Chair Shelf
16 Beard Butter · 10 Beard Oil · 4 Beard Wash · 4 Silk Conditioner · 3 Leave-In · 3 Soothe · 2 Wave Salt Spray · 2 Sampler
44 units · $558 in · $1,097 on your shelf · $539 profit
$750 +
Pick $125+ free
- $125+ in free product, your choice on the site.
- Beard Butter Sampler + limited-edition scent preview in the box.
- The strongest launch for a full-line shelf.
The Full Shop
24 Beard Butter · 14 Beard Oil · 6 Beard Wash · 6 Silk Conditioner · 5 Leave-In · 4 Soothe · 4 Wave Salt Spray · 3 Sampler
66 units · $837 in · $1,647 on your shelf · $810 profit
Bundles are suggestions, not requirements. You choose your own mix, minimum 2 units per scent. Our team handles every partner order personally.
The risk-free part
Ready to order? Go for it. Want to try first? That's free too.
Order the moment you're approved, no hoops, and a free Beard Butter Sampler ships right in the box. Prefer to test before you stock a shelf? Just ask and we'll send a free Discovery Kit, over $100 in retail product, the same ones your clients would buy. Your call, either way there's zero risk.
What's in the kit
- Beard Butter SamplerAll 4 scents
- Beard ButterFull · 2 oz
- Beard Oil1 oz
- Honey Beard WashTravel
- Silk-Infused ConditionerTravel
- Rice Protein Leave-InTravel
- Wave Salt SprayTexture
- Aftershave TonicPost-service
- Limited-edition scentEarly access
The line
Built skin-first, from wash to finish.
Every product is small-batch, hand-poured, and made in the USA, engineered so the skin beneath the beard gets cared for, not just the hair on top.
Skin-First Beard Butter
Wax-free and skin-first. Four compound butters plus cloudberry seed oil absorb straight in, no grease. The one clients grab.
Beard Oil
Lightweight jojoba-argan blend with cloudberry seed oil. Fast-absorbing, never greasy, holds scent all day.
Silk-Infused Conditioner
Silk-protein deep conditioner that softens and strengthens. Premium SKU, your best margin at 52%.
Honey-Infused Black Seed Beard Wash
Sulfate-free cleanser with honeyquat, black seed and cloudberry oil. Cleans without stripping. Pairs with the rice-protein Leave-In.
Soothe Aftershave & Wave Salt Spray
Post-service tonic plus a texture salt spray. Work behind the chair, sell at the front.
Seamoss Shampoo & Conditioner
Sea moss wash and conditioner that extend Noble past the beard. More shelf, more reorders.
Plus the full hair & post-service line, Honey Black Seed Wash, Leave-In Conditioner, Soothe Aftershave Tonic, Wave Salt Spray, and Seamoss Shampoo & Conditioner. See the pricing table above for the complete catalog.
Why it reorders
Cloudberry seed oil, wax-free compound butters, honeyquat, and silk & rice proteins, engineered skin-first so clients feel the difference week one and come back for more. That reorder is your recurring margin.
Five signature scents
Kharisma, Crimson, Rebellion and Meridia, plus fragrance-free NAKED, molecularly bonded and matched across the full line so you merchandise a complete, consistent routine on the shelf.
Limited Edition · Partners First
Your shelf gets it first, a month before the market.
As a partner you get a preview unit plus access to buy and sell each limited-edition scent to your clients a month or more before it reaches the market. That exclusive head start is real momentum, a standout offering your chair owns while everyone else is still waiting.
Proven in our own chair
581 units in six months. One shelf.
Forefathers Grooming carries the full Noble line. Over six months that shelf moved 581 units at a $25.35 average ticket, roughly $1,244 a month in margin. Same math as above, real numbers.
581
Units sold
trailing 6 months
$25.35
Average ticket
per unit
$1,244
Monthly margin
to the shop
$14,728 retail · $7,263 cost · $7,466 gross profit
Forefathers Grooming, full Noble line, trailing six months as of July 2026. A busy full-line shop, so treat this as what a strong shelf can do, not a guarantee.
Partner support
We don't just ship product and disappear.
Every Noble partner gets the tools to actually move product, merchandising, education, and marketing built to sit alongside the line, never sold separately.
Merchandising kit
Counter display and POS signage that make the line look as premium as it performs.
Product education
Product guides and talking points so your team sells with confidence.
Backbar program
Use Noble in services so clients feel it, then buy it.
Co-marketing
Featured as an official stockist, with social assets you can post.
Proven behind the chair
"Made by barbers, for the chair, and stocked in one of the most-reviewed luxury barbershops in Michigan. We built Noble on what genuinely works on skin and hair, not just what markets well."
Ryan & Brett DietikerFounders, Noble Product Co. · Home of Forefathers Grooming
How it works
From application to first reorder.
01
Apply
Tell us about your shop using the form below, about two minutes. Our team reviews every application personally.
02
Get approved & order
We set up your partner account on usenoblepro.com with live pricing. Order any time, minimum two units per scent, and every order ships with a free Beard Butter Sampler, a limited-edition preview, and $35 to $125+ in free product by order size.
03
Reorder & grow
Reorder in seconds whenever you are low. Free shipping on every $250+ order, plus merchandising and marketing support to keep it moving.
Good to know
Wholesale, answered.
Is there a minimum order?
No hard minimum to reorder, order what your shop needs. That said, $250+ orders ship free and unlock the opening-order bonuses, so most partners start there.
How does payment work?
Wholesale orders are paid at the time of order through your partner account on usenoblepro.com. Standard cards accepted, funds clear immediately, no invoicing delays on either side.
What about shipping?
Shipping is free on every order of $250 or more. Under $250, shipping is calculated at checkout. Your first qualifying opening order always ships free.
Do I need a business license or resale certificate?
Yes. Wholesale is for licensed businesses. A valid resale certificate lets us set your account up tax-exempt; just send it over when we set up your account after approval.
Is there a minimum advertised price?
Yes. We maintain a minimum advertised price to protect your margins and keep pricing consistent across every partner, so nobody undercuts the shelf you are building.
Can I use Noble in my services?
Absolutely, it's encouraged. Using Noble behind the chair is the fastest way to sell it: clients feel the difference in the service, then buy it off your shelf. Put your free-product credit toward backbar units.
Apply for wholesale
Let's get your shop set up.
A few details about your shop and we'll get your account approved, usually within 1 business day. Check the box and your free Discovery Kit ships once you're set up.
You deserve better on your shelf.
Apply now, try it free, and see why barbers who do grooming for a living choose Noble.
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