Minimum Advertised Price Policy
Effective July 29, 2026
This policy is established and published by Noble Product Co. It applies to all approved wholesale partners and is not subject to negotiation or agreement.
1. Minimum advertised price
Partners may not advertise Noble products below the MSRP published on the current Noble wholesale line sheet. This applies to any public advertisement of price, including partner websites, online listings, email, social media, printed materials, and in-store signage.
2. Promotional matching
When Noble runs a public promotion on its own channels, partners may advertise the same offer for the same dates. Noble will notify partners in advance of each promotional window. Outside those windows, MSRP applies.
3. In-shop and service pricing
This policy governs advertised price only. Partners are free to set their own in-shop pricing, bundle Noble products into services or packages, and price at their own discretion at the chair or register.
4. Third-party marketplaces
Separate from this policy, partners may not sell Noble products on third-party online marketplaces, including Amazon, eBay, Walmart Marketplace, and TikTok Shop, without prior written approval from Noble.
5. Compliance
Noble sets this policy unilaterally and enforces it at its sole discretion. Noble does not seek or accept agreement to it, and partners remain free to set their own resale prices.
Where Noble identifies advertising below MSRP:
- First instance: written notice with seven days to correct
- Second instance: removal of first-order bonus product eligibility and early access to limited-edition scents
- Third instance: suspension or termination of the wholesale account
6. Changes
Noble may update or withdraw this policy at any time. The current version governs.
Questions: wholesale@usenoble.com